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The appropriate and effective use of imagery in a marketing campaign can often be the crucial difference between success and failure. The marketing and media industries in the Middle East are in real need of regionally focused, high quality imagery to support and sustain their work.
The Imaging section of Signage Imaging & Media (SIM) 2008 has been launched to offer agencies and marketing professionals a platform to source the suppliers of high quality imagery and will offer the UAE market a dedicated and focused event for this purpose, for the very first time.
XEROX in Platinum Sponsorship deal with SIM-EXPO 08
Xerox Emirates LLC (XE) is a Joint Venture affiliate of Xerox Corporation (NYSE: XRX). Hareb Al Otaiba was responsible for the association with Xerox and it was he who established the Joint Venture Agreement with Xerox in 1985. The Joint Venture was converted to a LLC in 1992.
Xerox Emirates markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines.
The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award. Also in 2005, Xerox Emirates was awarded the Sheikh Khalifa Excellence Award. Xerox Emirates is also ISO 9001:2000 certified for the Quality Management System, which supports the Service and Logistics Operations.
Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results.
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