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The Media industry in the Middle East is growing at an impressive rate and is experiencing some important developments over the next decade. As new and innovative media enter the market the resulting fragmentation presents media owners with new challenges in demonstrating and delivering value to agencies and clients. This is particularly apparent in the online sector with growth estimates between 20%-30% globally for 2007. In addition, transparent auditing systems and processes, a necessity for 21st century media buying, are gaining in importance with many of the regions media owners.
The Media section of Signage Imaging & Media (SIM) 2008 will have dedicated focus on the following sectors in addition to the traditional media sectors:
MxN in Gold sponsorship deal with SIM
 MxN Middle East is a digital signage integrator and digital media company which help businesses get to the next level of advertising and media. MxN supply software solutions such as Digital Signage, Digital Ambient Music channels, Queue Management, Self-Service Kiosks as well as various hardware solutions for video distribution, KVM switches and IP Control Devices. At SIM, MxN will showcase Digital signage Solutions using LCD’s, Queue Management systems, and Self-Service Kiosk. MxN has its offices in Dubai Media City and serves customers both in the Gulf as well as throughout the rest of the Middle East and Africa.
 
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Arab Media Group to sponsor SIM
 Arab Media Group has recently confirmed their place as the headline sponsor for SIM 2008 – Signage, Imaging & Media, the most comprehensive trade show for the regional marketing communications industry.
Founded in March 2005, Arab Media Group (AMG) is the largest media organization in the UAE.
AMG's business interests include 9 radio stations, 3 newspapers, television, online, logistics and distribution, printing, events management and outdoor advertising. Its' newspaper titles are the English-language compact Emirates Business 24/7 (formerly Emirates Today), its Arabic counterpart Emarat Al Youm, both launched in 2005, as well as the Arabic broadsheet Al Bayan.
With a workforce of 2000 employees, 4 Dubai-based office premises as well as other national locations, AMG’s continuous growth and innovation sets this particular media organization apart from its competitors.
For more information on taking part in SIM 2008 , click here
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